Creativity is on the loose! With the focus now back on textile design, mark-making and the joyous revival of surface pattern, it’s time to celebrate all things print design!
Yielding to creative urges and the deep conviction that aesthetic expressions will resonate with those around us, surface pattern design is stretching our imaginations.
Striving to achieve balance between thoughtful simplicity and generous luxury, this means that great design celebrates individuality, fresh ideas and the value of diversity. In the most simplest of languages, finding your brand’s visual voice elevates your product above the rest.
In our choice-heavy global market-place, finding creative ideas within lifestyle trends and consumer behaviour means trends frequently takes their lead from social change. So too, globalization, travel to destinations known and unknown, steer design into directions that celebrate mixed influences and cross-cultural fertilization.
Living in a digital world, where touch is essential, textiles and materials are playing an increasingly important role in our lives. The surface, feel and colour of an object defines how we interact with it, how we use it.
For Brands, this means appearance, touch and feelings strongly influence the relationship between customer and object.
The means pattern, colour and textile choices have the power to brand your collection, communicating your brand’s heritage far beyond the reach of mere marketing. We know this to be true, since fabrics have travelled across the globe for centuries, recognisable by their unique motifs, their authentic designs and their individual combinations of colour.
For designers and business owners, this give you the advantage of building your brand’s empire on the strength of fresh, original textile design to express your own, unique visual voice. Prints, patterns, stripes and pleats are just some of the fashion mediums that puts your product front and centre as a powerful business marketing strategy.
Like all great collaborations, let’s start a conversation to explore how bespoke designs can work for your brand. Get in touch with us.